The Ferrari Mythos: The Forgotten Icon

The Ferrari Mythos The Forgotten Icon

The economy of the world was charging forward persistently. The year was 1989, and everyone seemed to be enjoying life, high on life, and perhaps something else. There was a revelation of one of the most spectacular automotive designs of the decade. No one could have expected what awaited them inside. It was the Ferrari Mythos.

Ferrari does not often create concept cars. It is true about the Mythos, it is the first and the leading Pininfarina creation. It was designed to induce the old dream cars of the 60s but with a clearly modern twist.

Displaying the new creation at the Tokyo Motor Show was no coincidence, as Japan was riding high on buyer confidence & a virtually unmatched economic bubble. Pininfarina wanted to show the world, Japan, and most significantly to Ferrari what it was capable of, that the Italian design house still had its magical charm.

The Mythos was based on an already legend in the making, Ferrari Testarossa, but Pininfarina felt it could push that car’s already striking design beyond than that. Choosing for a Barchetta-style body, the subsequent Mythos’s wedgy, low shape was assisted by the Testarossa’s flat-12 engine configuration.

The internals was left untouched by Pininfarina. The main figure behind Mythos’s styling was Pietro Camardella. Looking at both cars, there are vibrant similarities between the two.

Although planned to be completely a styling exercise & not for production, the Mythos expectedly caught the eyes of few well-heeled collectors. One amongst them was Shiro Kosaka who was a huge admirer of Italian cars. As soon as he saw the Mythos at the Tokyo show, he was appealed to it. He was firm to own it and after 2 years of discussions, he ultimately convinced Pininfarina to sell the car to him for an unrevealed amount.